CollisionMax, an ABRA company Privacy Policy

This Privacy Policy (the “Policy”) explains how ABRA Auto Body & Glass LP and certain of its affiliates and subsidiaries, including CollisionMax, (“ABRA,” “we,” “our” or “us”) collect and use information, and your choices with respect to such information.

This Policy applies to information we collect through (1) abraauto.com, the websites of our operating subsidiaries, and our other websites and applications (together, our “Applications”), (2) direct contact with ABRA at its physical locations, (2) email or electronic newsletters, (3) text messages, (4) offline methods, such as in person, telephone and traditional mail and (5) any other methods or applications you use to connect with us (all of these are referred to as “Collection Points”).

Each time you access or use a Collection Point, you signify that you have read, understand and agree to be bound by this Policy.


Information ABRA Collects

Generally.   We collect information from you through our various Collection Points, which can include your use of our Applications, contacts with our customer service associates, information about your insurance policy, including information obtained from you and from insurers, and through third parties acting on our behalf such as third party service providers and our independent sales representatives. All the information we collect is referred to as “Collected Information.”

Personal Information.   Some of the Collected Information includes personal information, such as your name, address, email, phone number, vehicle description, license plate number, vehicle identification number (VIN), insurance policy information, driver’s license number and credit card information. You can also submit personal information about other people, for example if you schedule service for someone else. We keep your personal information for the purposes for which it was originally collected, for other purposes to which you have subsequently consented, and for other legitimate business purposes, as permitted or required by applicable law (such as regulatory compliance).

User Content.   If you use our Applications to submit comments or other content (“User Content”), that User Content becomes Collected Information and we can reproduce, publish, distribute or otherwise use such User Content in any media or format currently existing or later developed. Certain personal information can be publicly displayed along with and/or associated with your User Content. Please think carefully before deciding what information you share as User Content. We reserve the right to refuse or delete any User Content. Please note that we do not control who will have access to the information that you choose to make public, and cannot ensure that parties who have access to such publicly available information will respect your privacy or keep it secure. We are not responsible for the copyright compliance, legality, integrity, quality, accuracy, use or misuse of any User Content. We do not endorse or control User Content and we disclaim all liability with regard to such User Content. If you provide us with any ideas, comments, suggestions, or other feedback related to ABRA’s products, services or business, you grant us a perpetual, royalty-free, worldwide right to use it for any purpose related to our business without compensation to you.

Social Networking and Third Party Services.   Functionality in our Applications can permit interactions with social networking and other third party services (“Social Platforms”). Examples of Social Platforms include enabling you to “like” or “share” content, or to log into our Applications using your third party service username and password. If you connect your ABRA account with a third party service provider, it may share information about you with us such as your public profile, email address and friend list. If you choose to like or share content, that information and other information about you may be publicly displayed. If you post information on Social Platforms that references ABRA or its products or services (such as using a hashtag), your post may be cross-published on our Applications.

Information Collected as You Access and Use our Applications.   We and our service providers may use tracking tools to make the websites and applications work, and to learn more about users and their likely interests, as well as information relating to their visits and interactions with our Applications. These tools may include cookies, tracking pixels, web beacons and embedded scripts (“Tracking Tools”). We also may collect information regarding your web browser or device and collect location information where you have permitted us or a third party advertiser or service provider to do so. “Do Not Track” (DNT) is a web browser setting which lets websites you visit know that you do not want them collecting information about you. We do not respond to DNT settings or signals.

Web Browser or Device Information.   We and our service providers collect information sent by your web browser or device, including your IP address, and other information that does not identify you personally such as a device or browser token, the date and time of your visit, information about your web browser or device type. The information received depends on the settings on your web browser or device. If you have created a user identity or profile on one of your visits to our Applications, we link the information provided by your browser or device to information that identifies you personally and use it for the purposes described in this Policy. You are responsible to review the settings of your web browser or device if you want to learn and change what information is sent by your browser or device.


How ABRA Uses Collected Information

ABRA uses the Collected Information for a variety of purposes, to the extent allowed by applicable law. We may use the Collected Information directly, or we may provide it to certain third party service providers and business partners, as described in this Policy.

Business Operations.   We use the Collected Information to operate our business, which includes (1) providing you with, and communicating with you about, ABRA products and services, (2) allowing you to access and participate in our Applications and features, (3) managing and improving our products, services and Applications, (4) personalizing your user experience; (5) reporting on various activities for historical, statistical or research and analysis purposes; (6) other purposes to which you consent; and (7) any other purposes as disclosed to you at the time you provide your information or as set forth in this Policy.

Respond to Requests.   When you are making a request to us, we use the Collected Information you provide to respond to such requests. When you provide us with personal information, including your contact information, in connection with a particular activity, product or service, you expressly consent to our communicating with you about your request.

Business Partners.   If you have your vehicle repaired at ABRA, we may share your name and telephone number with an outside party for purposes of a customer service survey. The survey company is not permitted to maintain your information, nor share it with any other parties. With your consent, we may also share your personal information with certain of our other business partners.

Third Party Advertising Service Providers.   We may use third party advertising service providers, including networks, data exchanges, ad servers, analytics providers and others to serve ads regarding our products and services. Please note the following regarding these third parties:

  • We use non-identifying and aggregate information to better design our Applications and to share with advertisers.
  • These service providers may utilize various Tracking Tools to collect certain information about your visits to our Applications and third party websites, your interaction with our Applications or those websites, and the products and services offered by us, our partners and others. We may use this information, as well as information received from other sources, for marketing analysis, for quality improvement purposes and to provide you with customized content and offers.
  • We are not responsible for the privacy practices of any of these third parties or third party websites. Third party websites can use their own Tracking Tools and independently collect data or solicit personal information. You should check your privacy settings through that provider.
  • These third parties have their own published privacy policies. ABRA encourages you to read the privacy statements of all third party websites before submitting any personal information on or through those websites. You should review the privacy policy of that third party service provider and check your privacy settings through that provider.

Sweepstakes and Contests.   We may use Collected Information in connection with promotions such as sweepstakes and contests.

Legal Requirements and Fraud Prevention.   ABRA is committed to complying with all applicable legal requirements and to taking reasonable steps to protect you, ABRA, and others from fraud or other security breaches. As a result, we may disclose information when we, in good faith, believe disclosure is appropriate to comply with the law or a regulatory requirement; to comply with governmental, administrative or judicial process, requirement or order, such as a subpoena or court order; to cooperate with law enforcement or other governmental investigations; to prevent or investigate a possible crime, such as fraud or identity theft; to enforce a contract; to protect the legal rights, property, or safety of ABRA and its employees, clients, partners and agents, other users or the public in general; or to protect your vital interests if determined necessary by us. We also reserve the right to, without providing notice, report to appropriate law enforcement or government agencies any activities that we, in good faith, believe are in violation of applicable laws, rules or regulations.


Your Choices

Registration.   Within our Applications, you can register if you would like to receive updates on our services.

Choices Regarding Use of Personal Information.   You are not required to provide us with your personal information, however please be aware that we may not be able to provide you with certain products or services if you choose not to provide us with that information. Except as otherwise described in this Policy, we do not use or share the personally identifiable information provided to us in ways unrelated to the purpose for which you provided it, unless we first provide you an opportunity to opt-out or otherwise prohibit such unrelated uses. You can also review and update your personal information in our possession.

Unsubscribe.   You may let us know that you no longer want to receive communications from ABRA, as follows:

  • click the “unsubscribe” link in the commercial email message you received; OR
  • contact us electronically using this link.

Third Party Providers.   You can use third party sites, services and apps to opt out of the collection of your information from certain third parties, such as Google and other third party advertising service providers. Please note that if you clear your cookies, you may need to opt out again.


Additional Information

Applicable Law.   Access or use of the Applications is intended for users located within the United States. If you are not located within the United States, please be aware that information we collect will be transferred to, processed in, and stored in the United States. The data protection laws in the United States differ from those of other countries, and your personal information can be subject to access requests from governments, courts, or law enforcement in the United States. By using an Application or providing us with any information, you consent to the transfer, processing, and storage of your Collected Information in the United States. You are also consenting to the application of the laws of the United States and the State of Minnesota in all matters concerning Collected Information and this Policy.

Childhood Information.   Our Applications are intended for use by general audiences and we take reasonable steps to ensure we do not collect personal information from children under the age of 13 without verifiable parental consent (“Childhood Information”). We will delete any Collected Information that we later determine was Childhood Information. If you believe any Childhood Information has been disclosed to us, please contact us electronically using this link.

Security.   We have implemented safeguards reasonably designed to protect Collected Information from unauthorized access and disclosure. However, no commerce solution, website, application, database or system is completely secure or “hacker proof,” and we cannot anticipate all potential misuse of your information. We cannot guarantee the security of any information you transmit to us, and your use of any Collection Point indicates that you are willing to accept and assume this risk.

California Privacy Rights.   California Civil Code Section 1798.83 permits online users of the Applications who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us electronically using this link.

Changes to this Policy.   This Policy will be updated from time to time and all changes will become effective when posted. The date the Policy was last updated is shown at the bottom of the Policy.

Your Contact Information.   You are responsible for ensuring we have a correct, active and deliverable email address for you.


Contact ABRA  

If you have any questions or concerns about this Policy, please contact us.

By telephone:                    1.888.872.2272
Electronically:                   Please use this linkNote: Clicking this link will redirect you to ABRA’s website.

Last Updated by ABRA Legal Department:   December 20, 2016